“The issue with Google is they run four of the biggest ad networks in the world, and only one is search-related. With DuckDuckGo, the search results do not come from an algorithm built on user information. The main difference between these two search engines is how they address results. In the battle of the search engines, Google and DuckDuckGo have different uses. DuckDuckGo’s encryption also solves the “ search leakage ” issue – which usually means that the search term you entered in the search engines will be sent to the website you click on – putting the minds of many privacy enthusiasts at ease.
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